DesignLab
  • Departamento de Engenharia Mecatrônica
    Escola Politécnica - Universidade de São Paulo

Estrategia Oceano Azul como forma de dar Suporte à Aplicação de RFID no Rastreamento Bovino

Candido, Roberto and Silva, J.R.

Journal 
 
Autor 
Candido, Roberto and Silva, J.R. 
Book Title 
Proc. do XXIX Entontro Nacional de Engenharia de Produ{\c{c}}{\~{a}}o 
Volume 
Página(s) 
 
DOI 
 
Published 
2009 
Month 
Tipo de Documento 
Conference Proceedings 
Abstract 
This article aims to study the implementation of a new model for tracking cattle from the RFID (Radio Frequency Identification ). To achieve this study used is the strategy of the Blue Ocean to assess the potential of this new technology coompared to currently established. research was structured in a case study in order to deepen the understanding of the process. From the understanding of the development process of assessing the value of Matrix shows the feasibility of the strategy 
Keywords 
RFID,estrategia do oceano azul,rastreamento bovino 
Publisher 
ABEPRO 
URL